Global Athletes (including Michael Jordan)
reach
We wanted to celebrate the brand across all its dimensions by launching 2 residencies and a programme of events across the city throughout the summer, all centered around basketball and its culture.
We held a residency around style, launching our new 23Engineered and PSG collections in House of Jumpman, an immersive space where our audiences could see the new collections, meet our brand catalysts and experience live activations, talks and design workshops.
We then celebrated the best of basketball culture through Quai 54 15th anniversary, the biggest streetball tournament in the World, featuring some of the best international teams and entertainers.
