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Staying true to Hugo BOSS’ campaign idea, we wanted to take the brand into sports culture by celebrating the off pitch success of notorious European footballers, around the World Cup and the Euros.
We created bespoke outfits and shot 16 footballers (including Sergio Ramos, Thiago Silva, Frank Lampard or Xabi Alonso), rolled out across Print, OOH, Digital and Retail, and created an editorial extension by telling their off-pitch stories and how they balance their demanding athlete lifestyle with their personal one.
