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Every year in Paris, Jordan Brand elevates the Quai 54 partnership as the best expression of the brand in EMEA across all its dimensions.
We leveraged the event and its halo effect on the city of Paris to celebrate the up-and-coming generations of Parisian ballers and to make the whole city play, beyond Quai 54.
We hosted the future of Jordan Basketball in Paris with NBA superstars Luka Doncic & Zion Williamson as our special guests, connecting them with the best of European basketball culture.
