My name is Youssri and I don’t have a favourite colour. Currently a Business Director for VICE media, where I am running a range of global accounts such as Unilever and Bacardi, offering them culturally relevant content that resonates both with their brand and youth culture. I have been around the block for over nine years, working on brands such as Nokia, Puma, Peroni Nastro Azzurro and Hugo BOSS, all agency side. Outside of my 9-to-5 (I know, right?) I like to keep myself busy on personal projects such as gathering 1,000 French in London to watch the Euros in a unique atmosphere (see my portfolio) and am a guest lecturer to post grads students on advertising, creativity and culture.

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Although I hope you will find the posts on this blog interesting (whether you agree with it or not), they are solely my personal views and opinions and do not represent those of the brands, people, or social/ commercial entities ideas they refer to.

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