Although this blog isn’t a reviewing website, it’s been a while since I haven’t posted something and what’s better than the Christmas spirit to celebrate (and rant) on what Adland has to offer this year.
Last year saw a burst of newcomers and as there’s always so much you can say about Christmas, most brands ended up saying the same thing, to the point that Currys and Harvey Nichols shared voice for giftface. That’s probably why everyone is taking on a subversive message for this year’s Holidays. Let’s start with the very Harvey Nichols who clearly didn’t want to risk being imitated this year with this original – if not questionable – execution “Britalia”. In an era of data-driven clients, I’ve read that the retailer recorded a peak in sales of Italian products… Buon natale then! But Harvey Nichs isn’t the only one to have taken an original approach, it’s hats off to the never-disappointing W+K and their latest spot for TK Maxx that brought a brilliant Christmas twist to their new brand promise.
And how can we forget the ball opener that was Burberry’s trailer-like short about the life of Thomas Burberry? Unfortunately for them and as with all things successful, they seem to be on for unveiling the full feature…
In the mean time, Currys stayed within the reasonable with a humorous take on gifting and House of Fraser built on last year’s musical success. One will note my deliberate move to omit John Lewis’ effort which will, by no doubt given their choice of director, be another tear-jerker that you’ll either love or hate.
Merry Christmas Adland, and keep thinking differently for more than just the Holidays!