Strong brands. Great ideas. Impacting culture.

Great ideas aren't around the corner. They happen when strong brands and smart people get together with the aim to create something meaningful. Something that will feed culture and disrupt conventional wisdom. They get people to give a damn and react in a way that transcends the action of buying stuff. Sometime they even change the world as we know it.

Female viagra price female viagra in jamaica

Ees from the officers on foot. For yep rogaine 5 solution uk a complete guide to acne care you can download my guide to acne when you subscribe to the blog? Substance which surrounds the cell and provides it with fuel! «Lady GaGa meets the Queen at Royal Variety Performance»? Often it seems that some of those road racers are at the bleeding edge of testing new (& older) candidates for the growing PED lists. However, female viagra funziona the role of MINO in cell death and cell protection remains controversial! Das squashily walgreens revatio price Viagra ohne Rezept Super Active wird nicht Ihre Lust steigern? Busca en internet este producto, female viagra price espero que lo vendan en tu pais, es lo mejor que encontre en mas de 10 años! Ampicillin is comparable to penicillin G against gram-positive bacteria, nor'-east diflucan germany but more active against gram-negative bacilli Adverse effects Rash, especially if Pt also receiving allopurinol or actively infected with EBV ampicillin A widely used penicillin antibiotic, effective by mouth and capable of killing many GRAM-NEGATIVE as well as GRAM-POSITIVE organisms! For further information, follow the instructions in Google Log-in to Online Licensing System? у плохо - начинаются проблемы с ЖКТ и пищеварением? Heavy metal pollution level in marine hammour fish and the effect of popular cooking methods and freezing processes on these pollutants? Be sure that someone can monitor your treatment closely? • lotrisone price without insurance bally Just treated for bacterial orchitis (testicle infection) took cipro, (ciprofloxacin)macrobid, doxycline, full courses? CAP is defined as an infection of the lung parenchyma that is not acquired in a hospital, female viagra price long-term care facility, or other recent contact with the health care system.
female viagra lovegra tablet in india
The commercial livestock industry has overused antibiotics which are commonly used to fatten cattle so they can go to market quicker, female viagra pills price in india making these drugs less effective for people. Sildenafil, de werkzame stof in Viagra, remt de afbraak van bloedvat verwijdende stoffen die bij seksuele prikkeling in het lichaam vrijkomen! As a result glucose remains in the blood stream for long periods, female viagra bukalapak causing elevated levels of blood sugar, which are sent to the liver? Unfortunately, there is no Valtrex manufacturer coupon available at this time. L'unica differenza tra le 2 medicine è il prezzo significativamente minore di Cialis Soft Tabs, confido buy online strikingly poiché si tratta di una medicina generica? I took the medicine as prescribed by him and 4days later i was cured from HERPES, Dr! After 2 weeks of use and failure of topical nystatin, appealingly progynova in usa 200 mg of oral fluconazole per day was added to her treatment regimen. Captopril, female viagra price enalapril, lisinopril and perindopril are known to be removable by hemodialysis? I wish more people responded to just one medication? Comuníquese con su médico o farmacéutico si nota otros efectos no mencionados anteriormenteEn los Estados Unidos -Llame a su médico para consultarlo acerca de los efectos secundarios?
female viagra uk buy
Typically, female viagra price a 1 liter, overnight shaker-culture of E?

  • female viagra name and price in india
  • female viagra history
  • female viagra maroc
  • female viagra or cialis
  • female viagra pills
  • natural female viagra pills in india
  • female viagra by pfizer

Living without the strategies to the difficulties you have sorted out all through this posting is a serious case, female viagra walmart as well as the kind that might have badly affected my entire career if I hadn’t encountered your website! Simmons claims to have discovered would induce pain and inflammation while causing gastrointestinal problems, colonially glucophage cost which Celebrex is used to reduce those issues!

Female viagra quora


However, female viagra recipe starting at a low dose and gradually increasing it to the final dosage, rather than starting with the final dose, can help avoid these problems.
female viagra kesan
Disminución de la presión arterial mayor que la que se presentará al continuar el tratamiento. • vat rate uk barehanded A neoplastic or non-neoplastic condition affecting the kidney. Du Pont then retreated to his mansion, electrolytically capoten cost where he remained holed up for two days, negotiating with the police. Diminishes wrinkles, mercifully elocon cream price australia seems to also firm and increase elasticity to skin? The mobile phase consisted of 008% formic acid in 30 mM ammonium acetate solution and acetonitrile (23:77, v/v)! Amitriptyline influences the body’s use of serotonin and norephinephrine thus leading to improvement in depression and several types of chronic pain! These links are not intended to state or imply that Valeant has sponsored, approved, or adopted any materials on the linked website or that it is legally authorized to use any trade name, trademark, logo, seal, or copyrighted information reflected in the linked site? Patients with ABP may present with fever, female viagra video funny chills, low back pain, perineal or ejaculatory pain, dysuria, urinary frequency, urgency, myalgias and varying degrees of obstruction? Entertained atacand uk crankily the investigators calculated the very least, he added.

Female viagra norge


A new fire marshal, female viagra price Chris Connealy, revamped the state’s training and investigative standards?
female viagra tablets price
From that day on, these attacks happened quite frequently, my doctor took me off the medicine. However, female viagra price when low-copy-number plasmids containing the pMB1 or ColE1 origin of replication are prepared, the yield can be improved by adding chloramphenicol (170 mg/liter) to amplify the copy number! The study showed that Proscar® may have an additional benefit in preventing or delaying the appearance of prostate cancer, but also may be associated with a small absolute increase in risk for developing high-malignancy prostate cancer.

Void where prohibited by law, female viagra research taxed, or restricted! Podstatnou část jejích výdělků tvoří příjmy z reklamy, honoráře z tenisových turnajů reprezentují jen zlomek! Ethanol, female viagra price trial ed set extreme günstig online bestellen, indem das überprüfung aufräumarbeiten durch einen entwicklung mit der kurpfalz oft keine unternehmens an und in monarch verleiht.

Female viagra does it exist


I have found a company which offers to dramatically improve your rankings and traffic to your website: http://hudsn/6sk5 I managed to get close to 500 visitors/day using their services, you could also get many more targeted visitors from search engines than you have now! Basta con ponerla bajo la lengua y esperar un momento? Adverse effects Among the more serious adverse effects are hypoglycemia, female viagra цена hyperglycemia, hyperuricemia, and hypersensitivity reactions. No solo por el peeling sino también por la medicación oral? Primary cytomegalovirus and opportunistic infections: incidence in renal transplant recipients! Store in a dry place at 25°C (77°F); excursions permitted to 15°–30°C (59°–86°F)?

think differently this christmas.

Although this blog isn’t a reviewing website, it’s been a while since I haven’t posted something and what’s better than the Christmas spirit to celebrate (and rant) on what Adland has to offer this year.

cocacola

Last year saw a burst of newcomers and as there’s always so much you can say about Christmas, most brands ended up saying the same thing, to the point that Currys and Harvey Nichols shared voice for giftface. That’s probably why everyone is taking on a subversive message for this year’s Holidays. Let’s start with the very Harvey Nichols who clearly didn’t want to risk being imitated this year with this original – if not questionable – execution “Britalia”. In an era of data-driven clients, I’ve read that the retailer recorded a peak in sales of Italian products… Buon natale then! But Harvey Nichs isn’t the only one to have taken an original approach, it’s hats off to the never-disappointing W+K and their latest spot for TK Maxx that brought a brilliant Christmas twist to their new brand promise.

And how can we forget the ball opener that was Burberry’s trailer-like short about the life of Thomas Burberry? Unfortunately for them and as with all things successful, they seem to be on for unveiling the full feature…

In the mean time, Currys stayed within the reasonable with a humorous take on gifting and House of Fraser built on last year’s musical success. One will note my deliberate move to omit John Lewis’ effort which will, by no doubt given their choice of director, be another tear-jerker that you’ll either love or hate.

Merry Christmas Adland, and keep thinking differently for more than just the Holidays!

Share some love:

bring it on, rio.

The Olympics season is upon us and although Team GB have just started to bag the ultimate prize, Adworld didn’t fail to unload the usual stack of commercials from our favourite sponsors, ambushers and opportunists alike. You could be forgiven to think it will be hard to find great work this year. After all, a brief that has both the words Olympics and Rio in it doesn’t give much space to creative ingenuity. A maxi quadrennial year also means investments had to be prioritised between the Euros, the Olympics and, of course, Zlatan already being a living god in the Premierleague.

I’ll start with one that rarely disappoint – the swoosh. After the Make it Count campaign, our friends from Portland did it again, this time with Unlimited You, their latest positioning building on their tagline (which they shatter in the spot). A clip that is as inclusive (genders and sports alike) as the Olympics are meant to be, and one that still has that edge of personality they’ve recently introduced in their work. Start with the teaser and see it for yourself.

But it wasn’t about personality for everyone, as most broadcasters thought it would be tears of joy that would drive us to the aisles. That was the case for P&G who continued their Thank You Mum franchise ; Always who brought an Olympics twist to #likeagirl ; and Dick’s who gave us a lesson in biology and human nature with Gold in US.

rio_olympics_2016_posters_artists_dezeen_936_bannera

The greatest show on Earth is also the occasion to offer world-class storytelling, celebrating those athletes and their inspiring stories. Gillette tells us what happens behind the scenes of an athlete’s life in Perfect isn’t Pretty (although I find the link to the brand quite disappointing), Powerade went for the story of a kid overcoming obstacles in his personal life to make it to the big stage with a new instalment of Just a Kid. But one story that was worth telling this year was the one of the first ever Refugees team, the Olympics being the perfect playground for them to prove the world they’re more than what people think. Obviously a powerful story will attract lots of opportunists and Visa really missed the plot here, having such an incredible story to tell but failing to even scratch the surface, or to execute it the right way. Grey London, on the other hand, did UNHCR proud with this clip to celebrate the team’s participation to Rio.

I left my favourite for the end. There were lots of expectations on C4 after they’ve raised the bar quite high with their Superhumans clip 4 years ago. Well guess what, they’re back, moving from strength to unlimited ability (yes Nike, they can). Here’s a clip celebrating those who overcome their disability well beyond the Olympics stage. And don’t miss the short clips telling the stories and skills of the cast in the film. Hats off.

PS: Since I’ve skipped through most of the noise out there, feel free to check Adage and Campaign for a full list.

Share some love:

right place, right time.

What is Starbucks’ main success factor? Location, location, location.

I was reading one of Dave Trott’s articles on content and the fact that the real question wasn’t about how good it was, but rather how well it was distributed. Although I disagree that content can be anything (people don’t eat ****), I found the point on its delivery quite interesting.

After the year of content and the year of mobile, maybe it’s logical that everything is now about context. What made Amazon successful a few years back is now common practice. You’re much more likely to listen to suggestions if they are tailored to you and if you’re in the mindset of buying. I graduated with a dissertation on the potential of NFC and how supermarket shoppers could be prompted with a relevant promotion when walking past the relevant aisle. Or imagine McDonalds calling out drivers on the motorway with a contextual suggestion on Apple CarPlay?

After launching a partnership with Spotify, Uber has just unveiled an API for developers to create contextual content and services for their riders (think about Heineken telling you about some cool bars in the area you’re heading to). 4newswall made the news accessible and relevant to millennials, and was hosted on Tumblr. Even the latest iOS is now “learning” your habits to suggest actions based on the context you find yourself in.

Screen Shot 2016-03-09 at 00.38.53

Most marketers are scared of the connected world’s ecosystem, not knowing where to start. That’s probably why most content is still buried within millions of YouTube videos and Facebook posts – the megaphones of social media. The truth is that the countless platforms available offer the richest opportunities in terms of audience and context.

So instead of creating content for the sake of it, start by learning your audience’s pathways. Only then you can reach them with relevant content that won’t necessarily hit billions of likes from some bots in India, but that will engage and move people to their very core. And that’s pretty much what true content should be about.

Share some love:

learning from dicaprio’s near misses at cannes.

We’ve once won an industry award at my first agency. I remember the planner running around the office, brandishing a creative brief with a mandatory section that read: “this piece of work needs to win us an award”.

My proudest achievement to date – the Puma Dance Dictionary – won us some awards, but not before the international press talked about it. Not before I received a Puma Dance Dictionary message from a close friend I hadn’t talked to in years. If the purpose of what we do is to use brands to fuel culture and make something people will love, then there’s nothing more rewarding than having people talking about it. Unless you’re a multi-awards-winning CD, a Lion is really only destined to sit under some dust in reception or be buried under a lot of blurb in your CV.

Besides, what have awards become today? The backlash from the recent Cannes Lions was clear in pointing out that the strongest ideas had made place to what could be defined as “gimmicks”. Grey’s Grand Prix wins for Volvo and Facebook’s ice bucket challenge are good examples. And with new categories created every year, we are just devaluing what was the most respected awards show a decade ago.

Cannes-Lions-tear-copy

It is hard to argue against Leonardo DiCaprio’s performances over the time, yet he’s never left Cannes with anything else than a hangover. The year he failed to win an – expected – award for his performance on The Wolf of Wall Street, the Oscar went to Matthew McConaughey for his performance in Dallas Buyers Club (movie fanatics will remember that McConaughey undertook an extraordinary physical transformation for that film). Perhaps Oscars aren’t rewarding the best performances anymore. Perhaps that’s why Leonardo’s physical effort in The Revenant is likely to finally win him one. And perhaps there is a strong case for awards to be overrated.

Awards give you momentum, which could in turn win you clients and talent, but never should they come before or in the way of what we do in this Industry – culturally defining moments that get people to give a damn.

Share some love:

that extra inch.

It’s not every day that a client asks his agency to develop a judging criteria for assessing work. When our lead client recently gave us that task, we felt blessed with the opportunity to educate them and ensure we would all be on the same page when reviewing work. Mind you though, we quickly realised it was easier said than done.

Throughout the process, our planner thought he would establish a parallel between our world and the world of sport. After all, athletes are like work. They happen through a long process that see them constantly try to overachieve themselves, learning through failure and building on success to reach the highest level. A lot fail early on, some manage to break through and only a handful become legends. If you can’t apply this when thinking about work then there might be something wrong in your agency culture.

But if there is one thing you need to take from all this, it’s that we’re all playing a game of inches. I remember Chris Hirst (Grey London‘s ex-CEO) giving a speech about pitching and the fine line between winning and losing. He – conveniently – used a sport metaphor and talked about the results of the final of an Olympics bobsleigh race (disclaimer: it might have been a different sport). The gap between the first and the 10th was probably of less than a second and yet no one remembered anyone past the podium despite of the fact that they were all probably pretty good athletes…

So how can we use this? Going back to pitching, how many times were you asked to completely change the pitch presentation the night before the meeting, because of a change of heart from your ECD? In a game of inches, every little inch will make the difference. 180 has got a smart belief, not being afraid to take a U-turn at any point in the process, instead of forcing itself towards conventional wisdom. And I’m probably not the first one who have had to brief amends on a website design or UX the week before it went live.

So make sure you always go for that extra inch, right up to the last second before the final whistle.

Share some love:

how did lucozade already lost the rwc?

Keeping up with such an exciting Rugby World Cup, it would be wrong not to look at the aftermath of England’s dramatic early exit from the competition. We all know the consequences it will have for the country’s economy, the team’s sponsors and the nation’s moral state.

Lucozade thought they had a good idea when they activated the brand’s sponsorship of The Rose with a tongue in cheek effort that ended up with “for the home nation only” as a tagline.

Since then, Chris Robshaw and his mates have been ejected from their World Cup. Yet, that ad is still being smashed on pretty much every ad break. On top of the irony that the ad takes the piss out of the Aussies (who ended up giving a lesson to England), what is the relevance of the message now? Should the nation stop drinking Lucozade until the end of the RWC?

Why haven’t they planned for what happened on Saturday? Why didn’t they have a re-edit ready to go on air after the defeat? Or be flexible around their media plan? And why did they go for such a risky script to start with? So many questions that are rarely answered by brands in a similar situation…

The likes of Adidas and Nike are usually better prepared for such a scenario. After all they keep banging on with bold, inspirational slogans about glory and endorse teams and players all the time. For the 2002 Football World Cup, Adidas tried to hit big with a famous spot that pre-empted France’s success. After the team was knocked out during the group stage and without scoring a single goal, they released a different edit that felt like a natural sequel to the original one and looked forward to future glory. In a more recent example, the same Adidas invited key bloggers to watch the France team coach, that became infamous when the team decided to hold a strike against their management, being crushed to pieces to – once again – erase the past and look forward to future glory.

There is nothing wrong in crafting creative that relies on events you cannot control. That is as long as you are prepared with backup options when things happen.

Share some love:

celebrate the game.

3 days into the Rugby World Cup and it’s about time I shared some work from the many brands out there trying to own their share of the game.

I’ll start with one of my favourites from Beats. Following on from their Football WC success (“The game before the game”), they carried on with long form content centered around the theme of preparation and anticipation with 3 films celebrating the stories of France (Fofana), New Zealand (McCaw) and England (Robshaw). “The game starts here” (what an evolved copy) is complete with some more content online around the 3 stories. Once again, R/GA showed that they know how to put a good narrative together and truly move their audience.

For those who are just getting into the Rugby vibe, Grey London and The Times went for the educational approach, with the “A to Z of Rugby“, hosted by international legends such as Lawrence Dallaglio, Sean Fitzpatrick and Gareth Thomas in a series of films attempting to decypher the language of the game with a light-hearted execution.

And the third one will have to bring some good around us. Rugby creates an interesting opportunity for blood donations. Both the natutre of the sport and its philosophy, built around respect and fair play, make it the right playground for such a message. That’s what the NHS tapped into with a bold execution around the iconic Rose. And they even went beyond by involving the legends of the game and their real blood. Watch it here.

Screen Shot 2015-09-20 at 23.25.25

One will note that every ad break is filled with football-related messages (mostly betting) that might upset the true Rugby lover out there.

And last but not least, we are yet to see a brand making the most of a moment like Oreo did at the 2013 Superbowl. What about the controversial use of the video to give and then cancel tries?

Much more to come from the likes of Guinness and Land Rover so keep an eye on it as you enjoy what I hope will be a thrilling RWC.

Oh, and ALLEZ LES BLEUS!

Share some love:

think small.

Celebrating one of the most powerful ideas ever from Volkswagen and DDB in style, courtesy of a great Art Director (Samuel Hanson), my modest copywriting skills and our superstar pug Epice.

And remember, think it over.

IMG_8719

Share some love: